We’ve received great news from one of our Marketplace partners, Radar. In addition to top-quality music videos, you can now request and commission any kind of visual content for your music campaigns: album art, teasers, web designs — you name it. With more info on this update, we have Lizzie Cooley from Radar with the guest blog post below.
Hi, we’re Radar, one of The Orchard’s Marketplace partners, and we help artists and labels like you connect with award-winning music visual creatives. We come to you today with some exciting news! We just launched a bigger, better Radar, where you can commission every kind of music visual content you might need for your next campaign.
Striking visuals are the key to success for any promotion, and we’d love to help you get them right. Are you looking for album art, tour posters, GIFs, album teasers, stage visuals, on-the-road docs, mailer designs or a website design? We can help with all of that and more. Best of all, our service is 100% free to all commissioners! We charge no fees and no percentages — our income comes from the creatives on Radar. (You only need the budget to pay the creative.)
“Artists and music marketers need more and more visual content, so we’re expanding to meet that need,” says Caroline Bottomley, Radar’s MD. “We’re using the same ‘Radar’ approach to discovering great illustrators, graphic designers, photographers & website designers — we employ dedicated scouts to find the best up-and-coming talent, then we sign those creatives exclusively to Radar.”
Radar’s move into one-stop commissioning is the latest development in an exciting year for the company. Amid a clutch of great editorial coverage for other Radar commissions, Will Joseph Cook’s “Take Me Dancing” commission recently saw Rafe Jennings carry off the ‘Best Newcomer’ director award at the prestigious UKMVAs. And earlier this summer, the Radar Awards launched to great acclaim at the London YouTube Space, celebrating the best in new director talent worldwide. Here’s what a couple of commissioners have said about Radar recently:
“Having used Radar twice for video commissions, we’ve found it a great way to source new Creatives and receive creative responses to a brief. It takes all the strain out of the process.” – Boltfish Recordings
“Great portal for searching for video creatives! Takes the effort out of all the hard work in searching for people! They come to you!” – Adam Woolf, Critical Music Management
Getting your brief on Radar takes just minutes. As you know, it’s completely free, plus there’s no obligation to commission. All you need is your budget to pay the creative you commission. To get started, install the Radar app in The Orchard Marketplace.
Thanks, Lizzie! Past artists distributed by The Orchard have commissioned great videos on Radar, including Dan Owen and Catey Shaw. We look forward to seeing what other creatives our clients will release with these new updates.
