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The Effects Of A Viral TikTok Track: “Nuestra Canción” by Monsieur Periné

There’s no rhyme or reason for what makes a TikTok go viral: sometimes the sound is catchy, other times the content is relatable, and occasionally it gets picked up by TikTok’s algorithm in an unexplainable way and blows up from there. What is known is how...

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5 Artists You Should Know: South Africa

Along with its several, distinct natural ecosystems, South Africa boasts an eclectic music scene with budding talent and a range of genres from the traditional styles like Jive and Kwaito to new genres like SA’s Amapiano and interpretations of Rock, R&...

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The Orchard Presents: IndustryEd Recap

The Orchard recently held The Orchard Presents: IndustryEd, a three-day virtual summit for emerging independent label owners, managers, and artists, alike. The Orchard’s music industry professionals and distribution experts held panels that covered topics ...

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The Orchard Presents: IndustryEd

Are you an entrepreneur, artist, label founder, manager? Join us for The Orchard Presents: IndustryEd, a three-day virtual summit for emerging independent label owners, managers, and artists alike.  Over the course of three days, hear from music bu...

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Tips to Effectively Market Your Music with Workstation

A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...

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TikTok: Going Viral or Black Hole Spiral?

TikTok has been a standout app the past few years, tripling its size since 2018. 2020 was a game-changing year for the app, bringing in even more users while the world was stuck at home and eager to engage.  With currently 800 million active monthl...