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Facebook gets a Facelift: 2021 Best Practices

With over 2.74 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. Facebook has seen a year-over-year increase of 12% in its active users since September 2019 (active users are those who have log...

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Marketing Music On Twitter: 2021 Best Practices

With over 145 million daily active users, Twitter has the potential to connect you to new and loyal fans alike. The biggest change we’ve seen this year from Twitter, in addition to their updated interface, has been the addition of Fleets. Read up on how Tw...

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Introducing: Instagram Live Rooms

On March 1, Instagram introduced Live Rooms, which gives users the ability to take Instagram Live to the next level with up to three additional people, bringing the total participants to four. Previously, you could go live with only one other person in a s...

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Adapting College Marketing Efforts During COVID-19

The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 r...

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2021 YouTube Best Practices

As in-person quickly shifted to online in 2020, the importance of video and overall need for human interaction rose. It’s no secret how important YouTube is during these unprecedented times. From live news updates to concerts in the comfort of your living ...

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Engaging Fans Through Impactful Artist and Brand Partnerships

For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...