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2021 YouTube Best Practices

As in-person quickly shifted to online in 2020, the importance of video and overall need for human interaction rose. It’s no secret how important YouTube is during these unprecedented times. From live news updates to concerts in the comfort of your living ...

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Engaging Fans Through Impactful Artist and Brand Partnerships

For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...

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Gifting New Social Media Features

Over the last remaining weeks of 2020, almost every major social media platform has ended their year with an impactful update. We’ll uncover some of those updates below which you can apply to your social strategy going into the new year! Twitter Fleets ...

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The Orchard Earns Nods In Music Ally’s Best Music Marketing Campaigns

Each year Music Ally shines a light on music marketing campaigns that stand out among the rest. This year, 50 campaigns were shortlisted based upon their originality, creativity, and impact. In 2020, creativity was key as the structure of music marketing w...

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SXSW Opens Community Voting For 2021, Check Out The Orchard’s Panels!

It’s that time of year again to cast your vote for the panels you want to see this upcoming March. While there’s a chance that SXSW may look different this year, given social distancing measures due to COVID-19, the music industry (let alone industries acr...

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Approaching Products From A Creator Lens

In the new cultural landscape, where creators are in the driver seat, The Orchard’s mission is giving artists and labels a clear path to pave their own creativity and independence. Independence is valued by artists as they strive to be in control of their ...