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SXSW Opens Community Voting For 2021, Check Out The Orchard’s Panels!

It’s that time of year again to cast your vote for the panels you want to see this upcoming March. While there’s a chance that SXSW may look different this year, given social distancing measures due to COVID-19, the music industry (let alone industries acr...

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Approaching Products From A Creator Lens

In the new cultural landscape, where creators are in the driver seat, The Orchard’s mission is giving artists and labels a clear path to pave their own creativity and independence. Independence is valued by artists as they strive to be in control of their ...

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Ruth B and Stem Join Forces For Ad Council’s She Can STEM Campaign

The Ad Council’s She Can STEM campaign partnered with Downtown Records Recording Artist Ruth B for a virtual concert in Minecraft. The campaign’s mission is to encourage girls to use their STEM - science, technology, engineering, and math - skills to help ...

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The Reel Deal on Instagram Reels

Even in a year as unpredictable as 2020, Instagram is still...Reels. Reels is essentially Instagram’s answer to TikTok. While there are a lot of similarities between the two, there’s a lot of questions on how Reels works that could send the mind...well..re...

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All Together Now: YouTube’s Artist Analytics Tool, with Music in Mind

With its global audience and billion-plus reach, there’s no question as to why YouTube is the spot for artists to grow their fanbase and community. Exposing your music and brand to that breadth of an audience can help diffuse your art to cities, countries,...

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Mastering Snapchat in 2020

You likely know Snapchat for the invention of now-iconic features like Filters and Stories that debuted back in 2013.  Nowadays, 190 million daily active users upload 3 billion snaps per day and 73% of all 18-24-year-olds in the U.S. have an account, ...