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Mastering Snapchat in 2020

You likely know Snapchat for the invention of now-iconic features like Filters and Stories that debuted back in 2013.  Nowadays, 190 million daily active users upload 3 billion snaps per day and 73% of all 18-24-year-olds in the U.S. have an account, ...

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How To Promote Music On Twitter

For those less familiar with Twitter, the size of the platform may feel a bit daunting but think about all the opportunities and music-lovers just waiting to discover something new. With over 145 million monetizable (ad-seeing) daily active users, Twitter ...

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OrchardGo Adds New Social Features To Empower Artists

Today there is an increased emphasis for artists to be actively present and engaged online and meet fans where they are. OrchardGo, The Orchard’s exclusive mobile app, has rolled out new features that provide comprehensive data on an artist’s social media ...

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Facebook And Instagram Roll Out New Features That Bring People Closer Together

Facebook started as a means to bring people together from afar. Uniting high school graduates 10 years later, keeping families in touch even if their miles apart, and now with life on pause and tucked indoors, Facebook is quickly rolling out features to, y...

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How Brand Partnerships Support & Enhance Your Release Strategy

Every brand has a connection to music, whether it’s finding the right artist to endorse a product, curating the coolest in-store playlist for their retail stores or securing a band to perform at a big launch event. Brands across various business categories...

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Facebook 2020 Best Practices

Over a decade and a half after its launch onto the scene, Facebook takes the crown for the largest social media channel in the world. With over 2.5 billion monthly active users, it’s important to always find new and creative ways to connect with your audie...