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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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A Guide To GRAMMY Submissions (Updating) 

The Recording Academy has updated their submissions process for the 65th Annual GRAMMY® Awards. Perhaps the most noteworthy update is the introduction of a price-per-entry structure. The new model is to encourage entrants to “consider the value of each ent...

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How To Integrate Your Music Into The Facebook Platform

With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. That’s an increase of 12% year-over-year from September 2019. Facebook reaches 59% of the world’s social networking populatio...

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2022 Twitter Best Practices

Tapping into a user base of 353 million people, it’s safe to say that Twitter is a part of many people’s daily lives. Made primarily for conversation, thought sharing, and engagement with other users, Twitter and its tweets have reached every corner of the...

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Use The Orchard’s Insights Application For Your Next Release Strategy

Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...

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Honoring 88 Keys On the 88th Day

Did you know that today, March 29th, is Piano Day? That’s right, the 88th day of the year, representative of the 88 keys on a piano, is recognized annually as Piano Day!  The piano is arguably one of the most versatile instruments used across all g...