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The Reel Deal on Instagram Reels

Even in a year as unpredictable as 2020, Instagram is still...Reels. Reels is essentially Instagram’s answer to TikTok. While there are a lot of similarities between the two, there’s a lot of questions on how Reels works that could send the mind...well..re...

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All Together Now: YouTube’s Artist Analytics Tool, with Music in Mind

With its global audience and billion-plus reach, there’s no question as to why YouTube is the spot for artists to grow their fanbase and community. Exposing your music and brand to that breadth of an audience can help diffuse your art to cities, countries,...

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Mastering Snapchat in 2020

You likely know Snapchat for the invention of now-iconic features like Filters and Stories that debuted back in 2013.  Nowadays, 190 million daily active users upload 3 billion snaps per day and 73% of all 18-24-year-olds in the U.S. have an account, ...

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How To Promote Music On Twitter

For those less familiar with Twitter, the size of the platform may feel a bit daunting but think about all the opportunities and music-lovers just waiting to discover something new. With over 145 million monetizable (ad-seeing) daily active users, Twitter ...

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OrchardGo Adds New Social Features To Empower Artists

Today there is an increased emphasis for artists to be actively present and engaged online and meet fans where they are. OrchardGo, The Orchard’s exclusive mobile app, has rolled out new features that provide comprehensive data on an artist’s social media ...

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Facebook And Instagram Roll Out New Features That Bring People Closer Together

Facebook started as a means to bring people together from afar. Uniting high school graduates 10 years later, keeping families in touch even if their miles apart, and now with life on pause and tucked indoors, Facebook is quickly rolling out features to, y...