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Case Study: Joyner Lucas ‘ADHD’

Goals Two-time GRAMMY nominated rapper Joyner Lucas’ ADHD debut album campaign started on October 19, 2018 with the release of “Devil’s Work” culminating the full length album ADHD on March 26, 2020. From the positioning of the songs, skits, lyrical con...

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Case Study: Orla Gartland’s Freckle Season

Goals  Dublin-born London-based singer-songwriter and guitarist Orla Gartland started building her YouTube audience at 15 or 16 years old, performing covers of songs from her favorite artists, just a few weeks after learning how to play the guitar....

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Case Study: Skepta Turns Up The Heat With Ignorance Is Bliss Album Campaign

Goals UK rapper and producer Skepta released his highly-anticipated fifth album Ignorance Is Bliss on May 31, 2019 via his label Boy Better Know and distributed via The Orchard, cementing himself once again top of the UK albums and singles chart. An int...

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Case Study: Silya & The Bad Santas ‘Happy Holidaze’

Goals “Christmas music which is a bit out of the ordinary.”  That’s what Norway’s Silya & The Sailors set out to create for fans this past November, renaming themselves Silya & The Bad Santas and releasing the tinsel-charged holiday album, ...

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Case Study: Jacob Collier “In My Room”

GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the c...

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Case Study: Nothing “Tired of Tomorrow”

GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio...