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2025 Global Music Conference & Events Overview

Mark your calendars with the dates and conferences below to connect with music industry professionals in 2025.  January 2025 Jan. 7-10 – CES 2025 (Las Vegas) Jan. 8-12 – The BPM Festival (Costa Rica) Jan. 9 – Trust & Safety in Music S...

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5 Creative Music Marketing Awards

Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...

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5 Artists You Should Know: New Zealand

New Zealand’s music scene is all about mixing deep roots with fresh sounds. Traditional Māori music and Pacific influences bring a strong sense of culture, while today’s artists are experimenting with everything from hip-hop and electronic to indie and sou...

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What Is (and What isn’t) Acceptable On Fingerprinting Platforms

About Fingerprinting You might already be aware of how fingerprinting works: platforms like YouTube, TikTok, Meta, and SoundCloud have tools that scan user uploads (aka user-generated content, or UGC) looking for instances of audio or audiovisual conten...

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Unlocking Advertising Success with Contextual Targeting

On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...

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2025 Record Store Day Exclusives

Get your Record Store Day shopping list ready! Saturday, April 12, is Record Store Day - a way to celebrate and spread the word about the unique culture surrounding nearly 1400 independently owned record stores in the US and thousands of similar stores int...

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YouTube’s Newest Features for 2025

YouTube's newest features for 2025 are designed to enhance your engagement, streamline your content creation process, and expand your reach. Here's a breakdown of the recent updates. 1. Community Feed on YouTube Home When users have been away from th...

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5 Artists You Should Know: Vietnam

Vietnam's music scene is a dynamic fusion of traditional roots and modern influences. Traditional genres like folk and chamber music coexist with contemporary styles such as Hip-Hop, V-pop and indie experimentation. Social media platforms play a crucial ro...

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For Your GRAMMY® Consideration 2024

The race to the 67th Annual GRAMMY® Awards is on! The Orchard’s talented distributed artists and labels are in the mix, vying for the biggest honor in music. Mark your calendars—Music’s Biggest Night will take place at the Crypto.com Arena in Los Angeles, ...

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Protected: Follow These 4 Steps Ahead of the Possible TikTok US Ban

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Advertising 101: Dark Posts vs. Boosted Posts

Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...

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Out Today by The Orchard: Jewel, Bipuntato

Check out new releases from singer-songwriter Jewel and Italian artist Bipuntato. Jewel - Freewheelin' Woman (Words Matter Media)  Audiences first met Jewel on her rise to fame after her 1995 debut, the 12-times-platinum project Pieces of You. ...