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Prioritizing Mental Health With Sound Mind Live

Following World Mental Health Day, which took place earlier this month on October 10, we spoke with Chris Bullard, Executive Director of Sound Mind. The organization emphasizes the importance of open discussion surrounding mental health.  The music...

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Iván Cornejo: The 17-year-old Regional Mexican Artist To Watch

17-year-old California-born artist Iván Cornejo is on fire. Cornejo’s first studio album Alma Vacía, released in August via Manzana Records, just reached No. 2 on Billboard’s Regional Mexican Albums chart. In the first week alone, Alma Vacía earned 9.4 mil...

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Out Today by The Orchard: Prettyboy D-O, Cassadee Pope, LAY

Enjoy new music from Port Harcourt-born artist Prettyboy D-O, GRAMMY-nominated singer-songwriter Cassadee Pope, and Chinese pop star LAY. Prettyboy D-O - Love Is War ( Integral) An activist known for championing against police brutality and music in...

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Empowering Girls To Build A Brighter Future For All

International Day of the Girl is recognized annually on October 11. At The Orchard, we are fortunate to see many women in leadership roles throughout the company. But this is not often the case throughout the industry, US, or globally. Through mentorship, ...

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Out Today by The Orchard: boylife, Juls, Magdalena Bay

Enjoy new music from Los Angeles-based boylife, indie-pop duo Magdalena Bay, and British-Ghanaian artist and producer Juls. boylife - gelato (Youth Biking Global LLC) Los Angeles-based Ryan Yoo, who goes by the artist name boylife, presents his debu...

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The Orchard Launches A New Ad Sales Division

Today The Orchard announced our new Ad Sales division, which works to connect brands and advertisers to larger audiences by utilizing our extensive YouTube Multi-Channel Network. Additionally, applicable artists and labels will benefit with an added revenu...

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Engage Your Fans Through YouTube Poll Cards

It's been a while since YouTube rolled out its Cards feature -- the mobile-friendly evolution of annotations -- which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards:...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music, film and TV distribution company, please read the outline below which will address any questions you may have. First off, please k...

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Frequently Asked Questions: YouTube Copyright Strikes

Copyright is serious business. As with any platform hosting user-generated content, YouTube provides content owners with a few tools to protect their intellectual property. One such tool is the ability to file a Copyright Takedown, allowing owners to remov...

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2021 YouTube Best Practices

As in-person quickly shifted to online in 2020, the importance of video and overall need for human interaction rose. It’s no secret how important YouTube is during these unprecedented times. From live news updates to concerts in the comfort of your living ...

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The Reel Deal on Instagram Reels

Even in a year as unpredictable as 2020, Instagram is still...Reels. Reels is essentially Instagram’s answer to TikTok. While there are a lot of similarities between the two, there’s a lot of questions on how Reels works that could send the mind...well..re...

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Doing The Most (Effectively) On Instagram: 2021 Best Practices

Instagram now has over 1 billion active monthly users and 500 million daily Instagram Story users per day, making it the second most used traditional social platform after Facebook! With an ever-growing user base, Instagram keeps expanding what they offer ...