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Best of 2022

In 2022 the music industry continued to explore what it means to connect with one another. With live shows on full speed, slowed down and sped up versions of songs dominating the TikTok scene, and the ever-changing music space, many took on the challenge o...

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Optimize Your YouTube Channel For 2023: Best Practices

A social network, a video platform, a marketing engine, a search engine. A connector, an informer, an entertainer, an inspirer. With over one billion users (aka almost one-third of the internet) and over one billion hours watched daily, YouTube is a must f...

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2023 Eurovision Contestants To Watch

The 2023 Eurovision Song Contest is underway. In January, participating countries began local competitions to decide who will be representing their country on the world stage. Local competitions will continue through March, with the official Eurovision Son...

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Celebrating the Life and Legacy of Dr. Martin Luther King, Jr.

On Monday, January 16, 2023, The Orchard honors prolific civil rights leader Dr. Martin Luther King, Jr. Each year, on the third Monday of January, Americans commemorate the life and work of Dr. Martin Luther King, Jr., a global thought leader and visionar...

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Remembering Bob McGrath: A Champion For Children’s Music

We’re saddened to hear of the loss of a longtime friend to The Orchard, Bob McGrath (Robert Emmett McGrath). Bob was an American actor, musician, and children’s author, but was best known for his role as Bob Johnson on the popular children’s show, Sesame S...

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Cheers To 25 Years & Many More

In 2022, The Orchard celebrated 25 years of empowering independent creators. Our founder, Richard Gottehrer, has always said “The Orchard is a place to grow.” And boy, have we grown… What began as a single storefront on Orchard Street, in New York City’s L...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music distribution company, please read the outline below which will address any questions you may have. Please know that The Orchard is...

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A Guide To GRAMMY Submissions (Updating) 

The Recording Academy has updated their submissions process for the 65th Annual GRAMMY® Awards. Perhaps the most noteworthy update is the introduction of a price-per-entry structure. The new model is to encourage entrants to “consider the value of each ent...

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A 2021 GRAMMY® Guide to ‘For Your Consideration’ Marketing

GRAMMY® season is among us. The first round of voting for the 64th annual GRAMMY nominations closes on Friday, November 5. For Your Consideration (FYC) marketing is common practice for showcasing your eligible work to be, well, considered for a GRAMMY nomi...

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Iván Cornejo: The 17-year-old Regional Mexican Artist To Watch

17-year-old California-born artist Iván Cornejo is on fire. Cornejo’s first studio album Alma Vacía, released in August via Manzana Records, just reached No. 2 on Billboard’s Regional Mexican Albums chart. In the first week alone, Alma Vacía earned 9.4 mil...

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Bring Your Followers On The Road With YouTube Live

This month YouTube rolled out it’s long anticipated mobile live-streaming feature which aims to help content creators better connect to their audience. According to recent data from Cisco, live mobile video will account for 5% of all mobile video traffic wi...

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YouTube 2022 Best Practices

With nearly 300 hours of new video content uploaded to YouTube every minute, more creators are joining the platform to share ideas, make a living, and to establish a sense of global community. As our world rapidly changes and adapts to new times, YouTub...