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Voto Latino Foundation Announces En La Lucha Campaign To Drive 1 Million Latinx Voters in US Election

Voto Latino Foundation Announces En La Lucha Campaign To Drive 1 Million Latinx Voters in US Election

Voto Latino Foundation (VLF) is the largest Latinx voter registration organization in the country with over 1 million supporters and having registered over 711,000 voters, to date. A non-profit, non-partisan 501(c)(3) organization centered around Latinx youth predicated on their influence in their households and their sheer numbers, Voto Latino Foundation is among the top 10 voter registration outfits in the nation and the only Latinx organization on the list. 66% of Latinos in the US are under the age of 33 and will propel Latinx voters to be the second largest voting bloc for the first time in 2020

Since the social injustice of George Floyd, Voto Latino has seen a 2,750% increase in voter registration. This US voting cycle, Voto Latino has seen over 286,124 registered voters. 

By engaging on and offline, Voto Latino has launched the En La Lucha social media campaign to educate voters, connect voters with music and powered action informing how to register to vote, request a ballot by mail, and take the Census via text. 

While celebrating Latinx heritage throughout National Hispanic Heritage Month on September 15 – October 15, Voto Latino hopes to drive home the importance of the Latinx vote and the need for Latinxs across the United States to participate in the November 3rd general election. This will be one of the organization’s largest activations to mobilize and register voters. 

Their goal? To register and turn out over 1 million Latinx voters for 2020. 

As VLF says, “We’re en la lucha every day: for our families, for our community, for a better world.”  Starting September 15, spread the word and importance of voting with Voto Latino’s Social Media Toolkit. And be sure to register to vote here!

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