Use The Orchard’s Insights Application For Your Next Release Strategy
Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...
The Orchard Launches A New Ad Sales Division
Today The Orchard announced our new Ad Sales division, which works to connect brands and advertisers to larger audiences by utilizing our extensive YouTube Multi-Channel Network. Additionally, applicable artists and labels will benefit with an added revenu...
Voting Is Now Open For 2021 MTV Video Music Awards
The MTV Video Music Awards have announced this year’s selection of nominees including the biggest artists in the music industry and videos that have taken the world by storm. The VMAs are scheduled to take place September 12th at the Barclays Center in Bro...
YouTube Music Announces 2021 Foundry Class: Sinead Harnett, reggie, ENNY, Doul
YouTube Music recently announced the new class of artists as part of their global artist development program, Foundry. We’re excited to work alongside multiple artists who were selected as part of the 2021 Foundry class, including Sinead Harnett, reggie, D...
Advertising Case Study: Alan Walker “Fake A Smile”
Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...
The Orchard Teams Up With KondZilla
A Brazilian screenwriter, director and star-maker, Konrad Dantas founded the KondZilla YouTube channel in 2012 as a platform for the lesser-represented music scene of São Paulo. Eight years later, the brand has skyrocketed with the emergence of KondZilla.c...