Advertising Case Study: Big Time Rush meets TikTok’s Super Like feature
Goals: Nickelodeon’s 2000s sweethearts Big Time Rush (BTR) are back together and starting a new chapter of their music with their recent single “Not Giving You Up.” After an 8-year hiatus, their reunion was the talk of the town for former super fans, op...
Advertising Case Study: Alan Walker “Fake A Smile”
Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...
Case Study: Black Honey “Written & Directed”
Goals English independent rock band Black Honey (Foxfive Records), led by frontwoman and singer-songwriter, Izzy B Phillips, released their second album Written & Directed on March 19, 2021. This followed the success of their first album which saw o...
Case Study: Joyner Lucas ‘ADHD’
Goals Two-time GRAMMY nominated rapper Joyner Lucas’ ADHD debut album campaign started on October 19, 2018 with the release of “Devil’s Work” culminating the full length album ADHD on March 26, 2020. From the positioning of the songs, skits, lyrical con...