Skip to content

Facebook Embraces The Music Community

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019.

However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen userbase has fallen 21%, while the number of Americans 65+ on the platform has doubled since 2012.

Also new to Facebook is the ability to join fan-made Groups using your artist or brand Page, and using music stickers to put your latest single in front of fans on Facebook Stories. Don’t forget to use new tools like these to start meaningful conversations with listeners around your new music on release day.

In our deck of 2019 best practices, you’ll find a number of ways to keep your content fresh on the platform.  From shiny new tools like Lip Sync Live, Watch Party, and Premieres, to the basics that will keep your posts on the algorithm’s good side, consider this the guide that frees you up to do more of what you do best – make music.

Happy posting!

If you liked that post, here's more:


Facebook Tips, Tricks and Best Practices: 2018 Edition

Social media is a continuous learning and adapting process. It may seem like as soon as you have a full understanding of a platform, something changes and you are right back to square one. That is when our yearly best practices come to the rescue! There’...


Marketing Music in 2018: Music Ally’s Sandbox Summit

This year The Orchard sponsored and participated in Music Ally's Sandbox Summit. The all day conference was held at London's Art House in central London on October 31st and drew music industry leaders across the global digital marketing space. We were ve...


Facebook Tips, Tricks & Best Practices – 2016 Edition

New year, new updates! Let's face it, Facebook is changing constantly. Even since our last best practice blog post in 2013, you will notice a world of difference. Being the largest social network on the web, it is impossible to ignore Facebook in your Ma...