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Billboard Latin Music Week Recap

Billboard Latin Music Week Recap

Each year, the Latin Music Industry gathers for Billboard Latin Music Week in Miami. It’s a week of 40+ artist conversations, 50+ artists on stage, 50+ executive speakers, and 5000+ attendees! The best and brightest of the Latin Music scene celebrated from Monday, October 2nd to Friday, October 6th this year.


Rimas Entertainment artists Lyanno and Miky Woods were panelists on So you have a Million Streams…Now what? Optimizing Your Songwriting and Production Earnings in the Streaming Era. The artists gave insight on their songwriting processes, their thoughts on 25-track albums, and their best advice to artists is to stay true to their fanbase. 

On Tuesday, George Prajin, CEO of Prajin Parlay and Manager of Peso Pluma, and Federico Lauria, CEO of Dale Play Records, were panelists on The Power Players: The Indie Edition. Here’s what it means to be independent in their words: 

“The meaning of the word independent says it all. We’re independent. We lead, we don’t follow. We’re the ones signing the artists at the grassroots. We’re the ones making the promises to the artists and the only way to really fulfill those obligations is being able to control the development.”

– George Prajin

“La independencia no tiene precio. Como sellos independientes o como estructuras independientes lo que nos da es mucha posibilidad tener una facilidad y agilidad de responder a la velocidad del estado mucho más rápido y eso es lo más importante que tenemos como estructura.” 

– Federico Lauria

During The New Mexican Revolution panel, Peso Pluma (Doble P Records) opened up, stating, “All artists have a human side that many people may not know about. We have feelings too; we’re just like any other human being. We also go through struggles, we suffer, we cry, and there are many things that people don’t see. But, above all, I’d like to ask to keep supporting the industry and always support music and new talents. Especially new record labels and executives signing young talents. I hope they do it with a sincere heart.”

The Orchard Miami Happy Hour

The Orchard hosted a Miami Happy Hour event for our partners and Miami office staff at Strawberry Moon.

Billboard Latin Music Week Recap

Peso Pluma’s Fan Art Gallery / Activation

In September, The Orchard called all fans and visual artists to take the world stage to submit fan art inspired by Peso Pluma and his album GÉNESIS for a chance to be included in Peso Pluma’s global digital art gallery. 

During Billboard Latin Music Week, the gallery went live! The Orchard asked that fans use the hashtag #mundodeladoblep on Instagram to share their favorites! The campaign garnered 525 submissions from over 184 cities and 29 countries, with 80,000 unique visitors using the website. Our Instagram post for the ‘Peso Pluma Fan Art Campaign, El Mundo De La Doble P!’ is our highest performing post to date with 13k likes and reached over 521k accounts – that’s 20,754% higher than our typical post. View the art gallery here.

Billboard Latin Music Week Recap


Peso Pluma took part in one of the Billboard En Vivo nights. See clips of his performance here and here.

The Orchard artists Villano Antillano (La Buena Fortuna Music), Rafa Pabón (Rimas Entertainment), RaiNao (Sonar) took part in La Escala Sonora, A Caribbean Music Showcase event.

Billboard Latin Music Awards

Moreover, Thursday night was the much-anticipated Billboard Latin Music Awards. Some of the night’s more exciting performances included Peso Pluma alongside Yng Lucas and Nicki Nicole, as well as performances by Eladio Carrión and El Alfa. The Orchard distributed artists and partners celebrated a total of 16 wins! See The Orchard wins here.

Until next year Billboard Latin Music Week!

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