Hi everyone! I’m happy to meet you all and am very excited to be joining The Orchard as Client and Marketing Manager for Italy.
My background is in Economics, with a specialization in Digital Marketing. I worked for seven years in Knowledge Management and Business Collaboration, first in the oil and gas industry for Eni and later for PerkinElmer, an American company in the chemical sector, managing collaboration projects on a worldwide basis. More recently I was Community Engagement Leader for Zomato Italy, a digital guide for restaurants, where I was leading marketing activities to acquire new users and engage the community. Now here I am, finally working in the industry that allows me to follow my passion: music!
I love rock music, from hard rock to indie, to alternative. I am a big nostalgic of the 70s (can I be nostalgic of a period I was not even born?!). I literally consumed my Led Zeppelin vinyls, but I also listen to a lot of Bob Dylan, Sixto Rodriguez and Jethro Tull. David Bowie took my heart several years ago, but I guess I am not the only one here :) The band I have seen live more than anyone else is the Afterhours. I also have a deep passion for italian songwriters; Fabrizio De André and Franco Battiato are at the top of my list. In my free time I also like writing short novels, swimming and eating chocolate cakes!
I will be based in Milan and I am looking forward to working with all of you.