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Find Your Music All In One Place With YouTube’s Official Artist Channel

This year, YouTube gradually introduced its Official Artist Channel (OAC) program in an effort to consolidate an artist's entire body of work into a single channel. An Official Artist Channel merges the artist’s existing owned and operated, Topic, and artis...

Features & Benefits Of Official Artist Channels

It’s unquestionable that YouTube has become the primary video platform for music-related content. From official music videos and songs to covers and remixes; whatever users are looking for, they’ll find it on YouTube. With more than 1.5 billion users turnin...

BandPage Integrates with New YouTube Artist Center

In February 2016, YouTube acquired BandPage, a service that more than 500,000 musicians were using at the time to control how their profiles displayed on different music services like Shazam, Vevo, Napster and Deezer. BandPage provided a central space where...