The Orchard is proud to enter into a new partnership with MBA Africa for their emerging artists program, The Talent Project. As the exclusive distribution partner, The Orchard will provide expertise in artist development, marketing, and promotion for seven rising African artists.
Speaking about the partnership, the Vice President for Africa at The Orchard, Ben Oldfield says, “As The Orchard continues to grow its relationships across the African continent, it’s essential that we lend support to the next generation of its emerging artists. This partnership with MBA gives these artists access to a new global fanbase and a chance to build their brand beyond language or geographical boundaries.”
Founder of the MBA, Godwin Tom states that, “the MBA for Africa Talent Project is an activity we developed to ensure that students have an avenue to practise the things they have been taught. It makes it real for the students. With this partnership, we are making it more worthwhile for the talents as well. We are giving talents an opportunity to use our platform to kickstart their careers in the music industry.”
How To Submit
The Talent Project will kick off in September until the EP release in December 2022. Interested artists have until August 22 to submit themselves at mbatalentproject.com. The Top 30 artists will be selected by an A&R team, then its up to general public to vote for their Top 15 through a public voting process via the talent project website. The final voting for the Top 7 will be done by the students of the Music Business Academy for Africa 2022.