5 Artists You Should Know: Thailand
Thailand’s music scene blends centuries-old traditions with bold, modern creativity. Traditional styles like luk thung and mor lam still play a big role, bringing in stories and sounds from rural life in the country. But there’s also a wave of artists divi...
5 Creative Music Marketing Awards
Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...
5 Artists You Should Know: New Zealand
New Zealand’s music scene is all about mixing deep roots with fresh sounds. Traditional Māori music and Pacific influences bring a strong sense of culture, while today’s artists are experimenting with everything from hip-hop and electronic to indie and sou...
RAYE’s Return To Independence Brought Her To The Top
“I believe artists rise to the surface at their own weird time,” UK artist RAYE shared with The Orchard’s New York staff during a Q&A in November 2022. “It might be when I’m dead. It might be after this album. It might be after my fourth or fifth album...
Love (and Streams) Grow Where My Rosemary Goes
In January of 1970, English pop group Edison Lighthouse climbed to the top of the UK singles chart with their sweet love song, “Love Grows (Where My Rosemary Goes).” 52 years later, the bubblegum pop hit is having another moment, thanks to, you guessed it:...
Kostromin Is 2021’s Most Popular TikTok Artist In Russia
It’s official. Seventeen-year-old Russian artist Kostromin was 2021’s most popular Russian artist on TikTok with his viral hit, “Моя голова винтом (My head is spinning like a screw).” Earlier this year, Kostromin found himself an overnight global star ...