The Orchard Presents: IndustryEd
Are you an entrepreneur, artist, label founder, manager? Join us for The Orchard Presents: IndustryEd, a three-day virtual summit for emerging independent label owners, managers, and artists alike. Over the course of three days, hear from music bu...
TikTok: Going Viral or Black Hole Spiral?
TikTok has been a standout app the past few years, tripling its size since 2018. 2020 was a game-changing year for the app, bringing in even more users while the world was stuck at home and eager to engage. With currently 800 million active monthl...
Case Study: Black Honey “Written & Directed”
Goals English independent rock band Black Honey (Foxfive Records), led by frontwoman and singer-songwriter, Izzy B Phillips, released their second album Written & Directed on March 19, 2021. This followed the success of their first album which saw o...
2021 YouTube Best Practices
As in-person quickly shifted to online in 2020, the importance of video and overall need for human interaction rose. It’s no secret how important YouTube is during these unprecedented times. From live news updates to concerts in the comfort of your living ...
Mastering Snapchat in 2020
You likely know Snapchat for the invention of now-iconic features like Filters and Stories that debuted back in 2013. Nowadays, 190 million daily active users upload 3 billion snaps per day and 73% of all 18-24-year-olds in the U.S. have an account, ...
How To Promote Music On Twitter
For those less familiar with Twitter, the size of the platform may feel a bit daunting but think about all the opportunities and music-lovers just waiting to discover something new. With over 145 million monetizable (ad-seeing) daily active users, Twitter ...