Marketing
5.13.2019
Spotify Unveils New Ad Studio Metrics To Measure ROI
Since Spotify Ad Studio's introduction in 2017, brands, artists and music marketers have utilized the self-serve promotional platform to reach listeners right when they're active, listening and in the mood to discover music. While the majority of Spotify's...
Featured Post
5.10.2016
Creating Customer Avatars: Better Target Your Audience
Avatars: they don't just Airbend anymore (or interact with the Na'vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better exp...