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Tag Archives: digital marketing

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2022 Twitter Best Practices

Tapping into a user base of 353 million people, it’s safe to say that Twitter is a part of many people’s daily lives. Made primarily for conversation, thought sharing, and engagement with other users, Twitter and its tweets have reached every corner of the...

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2022 Instagram Best Practices

With over 1 billion monthly active users, Instagram holds its place as one of the largest social media platforms in the world. With an ever-growing user base, Instagram continues to expand their offerings. What started as a photo-sharing app has grown into...

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TikTok: Going Viral or Black Hole Spiral?

TikTok has been a standout app the past few years, tripling its size since 2018. 2020 was a game-changing year for the app, bringing in even more users while the world was stuck at home and eager to engage.  With currently 800 million active monthl...

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Mini Case Study: Juanfran “Como Llora”

Goals Spanish artist Juanfran, short for Juan Francisco, is a phenomenon at only 16 years old. Though he’s been singing since he was 4 years old and writing songs since 11 years old, he kicked off his music career officially in 2019. Hailing from Gr...

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Engaging Fans Through Impactful Artist and Brand Partnerships

For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...

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The Orchard Earns Nods In Music Ally’s Best Music Marketing Campaigns

Each year Music Ally shines a light on music marketing campaigns that stand out among the rest. This year, 50 campaigns were shortlisted based upon their originality, creativity, and impact. In 2020, creativity was key as the structure of music marketing w...