Facebook Introduces New Ad Functionality: Collection
Facebook recently introduced collection ads to help advertisers highlight products in their web stores. The collection ad features a video or display image at the top along with a carousel below, with the store's products. The format allows the advertise...
Creating Customer Avatars: Better Target Your Audience
Avatars: they don't just Airbend anymore (or interact with the Na'vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better exp...
Welcome, Gabby!
Introducing Gabriella Massimino, Coordinator, Digital Advertising Hi, my name's Gabby and I'm so happy to be working at The Orchard as a coordinator in the Digital Advertising department! I grew up in Houston, TX and found my home in NYC while going to S...
Painting a New Canvas for Digital Advertising
Billed as a “A full-screen ad experience... [that brings] brands and products to life on mobile,” Facebook Canvas is the new way to advertise on Facebook. Summoning a full-screen creative in users' timelines that can include images, .gifs, and videos, Canva...