The Orchard Earns Nods in Music Ally’s Best Music Marketing Campaigns
Every year Music Ally highlights the top music marketing campaigns in the music industry. 50 campaigns were shortlisted for their impact, creativity, and standing out amongst the rest. We’re proud to share that our efforts contributed to 5 campaigns listed...
Advertising 101: The Marketing Funnel
If you’re looking to run an advertising campaign but not sure what your main objective(s) should be, let’s first talk about The Marketing Funnel. What is the Marketing Funnel? The purpose of the Marketing Funnel is to easily categoriz...
2024 TikTok Best Practices
TikTok has taken the world by storm, especially within the Music Industry. With over 1.1 billion active users, and being available in 160 countries, TikTok offers a vast audience for artists to reach.According to this year’s Music Impact Report, TikTok use...
2024 YouTube Best Practices
YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully. Channel Featur...
The Orchard – Nashville Celebrates AMERICANAFEST
After a hot summer in Music City, September marked a cool opportunity for The Orchard team in Nashville to celebrate AMERICANAFEST. The 23rd annual AMERICANAFEST took place September 19th-23 in Nashville, TN and featured five full days of amazing music,...
The Orchard Teams Up with Sony Music Publishing and House of Creative for Female & Non-binar...
The Orchard held the second edition of the Female/Non-binary Hiphop/R&B Songwriting Camp in Sweden a couple of weeks ago with partners Sony Music Publishing and House of Creative. The camp focuses on building a safe space for women and non-binary peopl...