Global Round Up 2025: Rising Women
This March, for International Women's Day and Women’s History Month, The Orchard launched a campaign to amplify the voices of nearly 30 revolutionary artists from across the world, whose innovative sounds transcend borders and inspire generations. Listen t...
YouTube’s Newest Features for 2025
YouTube's newest features for 2025 are designed to enhance your engagement, streamline your content creation process, and expand your reach. Here's a breakdown of the recent updates. 1. Community Feed on YouTube Home When users have been away from th...
Snapchat Best Practices 2025
With over 850 million monthly active users, Snapchat continues to redefine how creators, artists, and brands connect with their audiences, and how individuals communicate with one another. From daily Stories to AR Lenses and AI, Snapchat continues to updat...
The Orchard Earns Nods in Music Ally’s Best Music Marketing Campaigns
Every year Music Ally highlights the top music marketing campaigns in the music industry. 50 campaigns were shortlisted for their impact, creativity, and standing out amongst the rest. We’re proud to share that our efforts contributed to 5 campaigns listed...
Protected: Follow These 4 Steps Ahead of the Possible TikTok US Ban
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Advertising 101: The Marketing Funnel
If you’re looking to run an advertising campaign but not sure what your main objective(s) should be, let’s first talk about The Marketing Funnel. What is the Marketing Funnel? The purpose of the Marketing Funnel is to easily categoriz...