Skip to content

A Virtual SXSW Kicks Off

A Virtual SXSW Kicks Off

It’s that time of year again, except, well, virtual. SXSW will kick off this week fully online. Taking part within the “Connection in Disconnection” track, The Orchard’s Jennifer Schwartz, who manages a number of creative artist and label digital marketing campaigns, will be moderating a session on how to create organic buzz in a social distant world. 

Joined by Amanda Matson (Facebook), Mike Baldo (Wayward Creative), and Francesca Caldara (UNIFIED), speakers will discuss how, in a time of COVID-19, artists have had to adapt to creating buzz and fan engagement from the road to at home. While artists have faced a number of challenges, this time has presented new ways to connect with fans authentically. The session will unpack concrete ways artists can organically tell their stories and grow their audiences in a socially distant setting. They’ll walk through recent innovations and findings in technology and digital marketing to take music releases to a new level.

Be sure to join the conversation “Creating Organic Buzz in a Socially Distant World” on March 16 at 11:15am ET / 10:15am CT. The session will also be made available anytime after that time for the duration of SXSW.

We are all missing the live music scene right now. Here are some artists from around the world to make you feel a little bit closer to the music. 

Tuesday, March 16

Sounds From SpainAlien Tango – 6:00 PM to 7:00 PM ET

Sounds From SpainCandeleros – 6:00 PM to 7:00 PM ET

TV Priest – 7:00 PM to 8:00 PM ET

Kinky – presented by Seitrack – 9:00 PM to 10:00 PM ET

Magdalena Bay presented by Luminelle Recordings – 10:30 PM to 11:00 PM ET

Couch Prints presented by Luminelle Recordings –  10:30 PM to 11:00 PM ET

Paul Jacobs – 8:00 PM to 9:00 PM ET

Wednesday, March 17

British Music Embassy PresentsEgo Ella May – 6:00 PM to 7:00 PM ET 

Sounds of Australia The Lazy Eyes – 10:00 PM to 11:00 PM ET

The Reverend Peyton’s Big Damn Band – 9:00 PM to 10:00 PM ET

Thursday, March 18

A Conversation with Noah Hawley and Andrew Bird – 3:00 PM to 3:25 PM ET

British Music Embassy Presents Matilda Mann – 7:00 PM to 8:00 PM ET

Presented by Taiwan Beats Enno Cheng – 7:00 PM to 8:00 PM ET

Sounds of Australia The Chats –  10:00 PM to 11:00 PM ET

Friday, March 19

Do Nothing – 7:00 PM to 8:00 PM ET

Sounds of AustraliaNo Money Enterprise – 10:00 PM to 11:00 PM ET

Sounds of AustraliaDidirri – 10:00 PM to 11:00 PM ET

Saturday, March 20

Jade Jackson & Aubrie Sellers – 7:00 PM to 8:00 PM ET

Haru Nemuri – 10:00 PM to 10:30 PM ET

If you liked that post, here's more:

Array

The First Sign of SXSW: Panelpicker 2018 is Open

It's the dog days of summer and although it feels like your annual trip to Texas just happened, SXSW is already hard at work shaping their 2018 conference. One of the first signs that Austin is on the horizon is the opening of SXSW's Panelpicker polls and l...

Array

Late Nights and Great Music: The Orchard at SXSW

Every year The Orchard partakes in panels, events, meetings and showcases at SXSW. The group strategically divides and conquers seeing as many great acts and partners as they can across Austin. If you attended it’s very likely there was someone from The Or...

Array

Meet Your Friends In A Virtual Reality

More and more we’re seeing tech giants hedging their bets on the success of virtual reality platforms. Facebook and most recently Google, have all thrown their hats into the ring in the battle for VR supremacy. Common visions of virtual reality evoke ima...