In 2024, the relationship between music virality and TikTok continues to be ever present. With Hip Hop songs, both new and old becoming the anthems for pop culture at large. Check out The Orchard’s partners who topped TikTok charts in the 2024 Hip Hop scene below.
GC Eternal, Kinfolk Thugs, Tyme Bomb, Tre’v
“Back It Up and Dump It (Dump Truck)”
This southern classic from about 10 years ago took over music charts this year due to several TikTok dance trends resurfacing in the mainstream. TikTok creations using this song are over 10 million and over 10 billion views. It also recently hit New Zealand’s Spotify Viral 50 Chart (#26) demonstrating the global reach of going viral on TikTok. YouTube views are over 45M total, averaging 1.6M a day! In support of the track, The Orchard not only got it placed on “Viral Hits” playlists at all accounts, we also supported with placement in TikTok’s newsletter, provided TikTok and Spotify Ad credits and helped set up account visits where feasible as well.
Monaleo
“Don Who Leo”
This modern hit took the internet by storm this past July with this trend. In support of the song, The Orchard Marketing team created the hand clap feature on TikTok and our College Marketing Reps took part in the trend. Since its release in January, the song has gained over 23M streams and has been featured on playlists like Feelin’ Myself, act a foolio, and music im mean to men to.
Lil Jon, E-40, Sean Paul
“Snap Yo Fingers”
A party classic, “Snap Yo Fingers” gained a total of 131k TikTok creations and over 42M streams in 2024. The rise of y2k and appreciation for the 2000s is a big contributor to making this song a staple in pop culture. It’s no surprise that it’s featured on playlists such as Throwback Bangers (2000s) and Griding in a sweaty HS cafeteria.
