The Orchard, alongside Sony Music Mexico, signed a global distribution deal with the Mexican label Homegrown Mafia, an industry leader record label collective known for developing emerging artists from the Mexico and Latin America rap scene. The distribution deal includes new releases from Homegrown Mafia’s catalogue and roster including Alemán, one of today’s largest artists in Mexican Hip-hop / Rap with over 3.5 million Spotify listeners, along with La Banda Bastön also with 3.5 million Spotify listeners, La Plebada, Yoga Fire, Fntxy, and Dee y Phul King Fu.
Albert Torres VP, Latin, at The Orchard says, “We could not be more excited to be a part of Homegrown´s project. Homegrown, Sony and The Orchard make the perfect alliance to grow and expand Homegrown artists’ powerful music and talent to reach audiences to their full potential. We couldn’t be happier!”
Darwin Norvak, Homegrown Director says, “Now is the moment to keep growing. With this alliance, we are motivated to keep joining forces for the development and projection of Homegrown´s artists; thank you to everyone for the enthusiasm and support”.
As Remezcla states, Homegrown Mafia founded in 2013, is “one of the most promising new voices in the country’s Hip-hop landscape. Plucking influences from far and wide, blending battle-rap flows, U.S. hip-hop references and locally specific slang to create something uniquely mexa.”
Welcome to The Orchard family, Homegrown Mafia!
