5 Creative Music Marketing Awards
Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...
5 Artists You Should Know: New Zealand
New Zealand’s music scene is all about mixing deep roots with fresh sounds. Traditional Māori music and Pacific influences bring a strong sense of culture, while today’s artists are experimenting with everything from hip-hop and electronic to indie and sou...
What Is (and What isn’t) Acceptable On Fingerprinting Platforms
About Fingerprinting You might already be aware of how fingerprinting works: platforms like YouTube, TikTok, Meta, and SoundCloud have tools that scan user uploads (aka user-generated content, or UGC) looking for instances of audio or audiovisual conten...
Unlocking Advertising Success with Contextual Targeting
On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...
2025 Record Store Day Exclusives
Get your Record Store Day shopping list ready! Saturday, April 12, is Record Store Day - a way to celebrate and spread the word about the unique culture surrounding nearly 1400 independently owned record stores in the US and thousands of similar stores int...
Global Round Up 2025: Rising Women
This March, for International Women's Day and Women’s History Month, The Orchard launched a campaign to amplify the voices of nearly 30 revolutionary artists from across the world, whose innovative sounds transcend borders and inspire generations. Lis...