The State of Advertising
Consumption Trends Knowing your target audience, how to communicate with them, and where to communicate with them is crucial when it comes to advertising and marketing. As of January 2022, it was reported that the average person spends about 6 hours and...
Think Outside The Feed: DMs & Augmented Reality
With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is con...
Three Music Licensing Trends You Need to Know
It is important to diversify in a music economy that is constantly changing, especially where licensing is concerned. While television and commercials are still great placements, it helpful to keep your eyes and ears open to finding the next best thing. Thi...
Meet Your Friends In A Virtual Reality
More and more we’re seeing tech giants hedging their bets on the success of virtual reality platforms. Facebook and most recently Google, have all thrown their hats into the ring in the battle for VR supremacy. Common visions of virtual reality evoke ima...
Dive Into YouTube VR, YouTube’s New Virtual Reality App
A few months ago, we mentioned how YouTube was building a standalone VR-app to be part of the reignited wave of VR-based products that have become increasingly popular in recent years. YouTube’s announcement regarding the design of this app proves that the ...
VR: Virtual Reality, Very Ready
It is hard to determine how a product will be received by the public. Sometimes brands try to create demand for new products to expand their line, for example when Pepsi tried to launch Pepsi A.M., intended as a breakfast substitute for coffee or tea. It di...