What The #&@$ Do You Do, Nicole?!
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...
Beyond The Video: Engaging With Your Fans On YouTube
With the launch of Official Artist Channels and YouTube Music, it can be easy to forget that there’s an entire world of YouTube beyond delivering your music and videos. Whether you’re operating as a label, an artist, or a vlogger, using the in-platform int...
GEMA and YouTube Have Struck a Deal: What’s Next for You
The news arrived last week and we are all very excited. After seven years of negotiations, GEMA & YouTube finally reached an agreement. As of November 1st, 2016, all music videos controlled by GEMA have been switched on and are being monetised effective...