Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...
2022 Twitter Best Practices
Tapping into a user base of 353 million people, it’s safe to say that Twitter is a part of many people’s daily lives. Made primarily for conversation, thought sharing, and engagement with other users, Twitter and its tweets have reached every corner of the...
Love (and Streams) Grow Where My Rosemary Goes
In January of 1970, English pop group Edison Lighthouse climbed to the top of the UK singles chart with their sweet love song, “Love Grows (Where My Rosemary Goes).” 52 years later, the bubblegum pop hit is having another moment, thanks to, you guessed it:...
Kostromin Is 2021’s Most Popular TikTok Artist In Russia
It’s official. Seventeen-year-old Russian artist Kostromin was 2021’s most popular Russian artist on TikTok with his viral hit, “Моя голова винтом (My head is spinning like a screw).” Earlier this year, Kostromin found himself an overnight global star ...
The Effects Of A Viral TikTok Track: “Nuestra Canción” by Monsieur Periné
There’s no rhyme or reason for what makes a TikTok go viral: sometimes the sound is catchy, other times the content is relatable, and occasionally it gets picked up by TikTok’s algorithm in an unexplainable way and blows up from there. What is known is how...
YouTube Music Introduces #YouTubeBlack Voices Class of 2022
In January of 2021, YouTube Music introduced the #YouTubeBlack Voices Fund and the inaugural #YouTubeBlackVoices Artist Class, a program created to amplify Black voices on YouTube. According to YouTube, the artist class receives dedicated partner support f...