What Is (and What isn’t) Acceptable On Fingerprinting Platforms
About Fingerprinting You might already be aware of how fingerprinting works: platforms like YouTube, TikTok, Meta, and SoundCloud have tools that scan user uploads (aka user-generated content, or UGC) looking for instances of audio or audiovisual conten...
YouTube Shorts Playbook
YouTube Shorts are short-form, vertical videos – similar to Stories – that are created using a smartphone and uploaded directly to YouTube. With over 50 billion views per day and 1.5 billion logged in users per month, YouTube Shorts allows for a simple and...
A “Moto” Ride With Lojay
Nigerian artist Lojay became an international superstar through hit songs like "Monalisa" and "Moto." We put Lojay's interview and driving skills to the test in A 'Moto' Ride With Lojay. The "Moto" singer answers questions about his hit song "Moto" whi...
Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
RAYE’s Return To Independence Brought Her To The Top
“I believe artists rise to the surface at their own weird time,” UK artist RAYE shared with The Orchard’s New York staff during a Q&A in November 2022. “It might be when I’m dead. It might be after this album. It might be after my fourth or fifth album...
The Orchard Welcomes Huddy
We are excited to welcome Los Angeles singer, writer, and performer Huddy, aka Chase Hudson, to The Orchard! Huddy is known for his impact on pop culture and disruption on TikTok. He’s been dubbed “pop-punk’s bonafide heir apparent” by Nylon, and is one of...