5 Creative Music Marketing Awards
Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...
5 Artists You Should Know: New Zealand
New Zealand’s music scene is all about mixing deep roots with fresh sounds. Traditional Māori music and Pacific influences bring a strong sense of culture, while today’s artists are experimenting with everything from hip-hop and electronic to indie and sou...
What Is (and What isn’t) Acceptable On Fingerprinting Platforms
About Fingerprinting You might already be aware of how fingerprinting works: platforms like YouTube, TikTok, Meta, and SoundCloud have tools that scan user uploads (aka user-generated content, or UGC) looking for instances of audio or audiovisual conten...
Unlocking Advertising Success with Contextual Targeting
On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...
Global Round Up 2025: Rising Women
This March, for International Women's Day and Women’s History Month, The Orchard launched a campaign to amplify the voices of nearly 30 revolutionary artists from across the world, whose innovative sounds transcend borders and inspire generations. Lis...
The Orchard Nominated For ‘Distributor of the Year’ & More: 2025 Libera Award Nominations
The nominations for this year’s A2IM Libera Awards have been revealed! The 2025 awards will take place on Monday, June 9, 2025, at Gotham Hall in New York City. Congratulations to The Orchard labels and partners on 10+ nominations! We are also proud to ann...