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Tag Archives: Strategy

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Use The Orchard’s Insights Application For Your Next Release Strategy

Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...

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Tips to Effectively Market Your Music with Workstation

A year ago, we told you about our Workstation marketing tools, available exclusively to The Orchard distributed clients. Now that thousands of campaigns have been executed on Facebook and Instagram through the advertising tool, we’re here to highlight a fe...

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Engaging Fans Through Impactful Artist and Brand Partnerships

For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...

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5 Ways To Create The Biggest Impact With Your Next Music Video

A music video is a very important and useful asset to help promote new music. Get the best results and maximize your views with these new features and quick tips to include within your video release strategy. (more…)

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Welcome, Amanda V.!

Introducing, Amanda Vuong, Senior Analyst, Strategy & Finance I am ecstatic to be joining The Orchard family! I come from Sony Music where I was in a finance rotational position for two years. One of these rotations was based here, at The Orchard so ...

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Welcome, Alex!

Introducing, Alex Luton, Strategy & Finance Director, Film & TV Hello all, I am Alex Luton. I was born in Montreal and raised in New Jersey. I stayed close to home for college and received my B.A. in Psychology from Fairleigh Dickinson University...