Sustainability + Activism: A Conversation with Ayoni & Malin Pettersen
The Orchard team recently attended the SXSW Panel titled “How Do You Talk To Your Audience About Climate?” Speakers included two of our distributed artists, Ayoni (self-released), and Malin Pettersen (Jansen Records) as well as Bad Activist Collective’s To...
The Orchard Launches The Inaugural ELEVATE Program
Last month, The Orchard officially kicked off the ELEVATE program. CEPA (Council for Equity & Progressive Action), in collaboration with Creative Outreach, designed ELEVATE to increase employee retention and elevation of diverse, high performers. ...
Creating A Safe & Authentic Community For Your Fans
Now more than ever it’s important to use your platform to amplify voices and causes that are important to you and the community. Fans now want to support artists whose beliefs align with their own. It’s important to use music and the platform it provides t...
YouTube Music Introduces #YouTubeBlack Voices Class of 2022
In January of 2021, YouTube Music introduced the #YouTubeBlack Voices Fund and the inaugural #YouTubeBlackVoices Artist Class, a program created to amplify Black voices on YouTube. According to YouTube, the artist class receives dedicated partner support f...
Embracing Hispanic & Latinx Heritage in The U.S.
September 15 - October 15 the United States recognizes Hispanic Heritage Month. This month is based around the Independence Days of several Hispanic countries and serves as a reminder that Hispanic and Latin culture has greatly impacted the United States, ...
Naledi Nyahuma Seck Named Vice President of Diversity, Equity & Inclusion at The Orchard
The Orchard is proud to welcome Naledi Nyahuma Seck to the company as Vice President, Diversity, Equity & Inclusion. In her newly appointed role at The Orchard, Nyahuma Seck will continue the company’s diversity and inclusion initiatives, and establish...