Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, Vevo channels and artist topic channels) merged into a single one-stop-shop for an artist’s music, it is… Read more »
It’s unquestionable that YouTube has become the primary video platform for music-related content. From official music videos and songs to covers and remixes; whatever users are looking for, they’ll find it on YouTube. With more than 1.5 billion users turning to the site every month, and over 2 million artists sharing their art with the world,… Read more »
This year, YouTube gradually introduced its Official Artist Channel (OAC) program in an effort to consolidate an artist’s entire body of work into a single channel. An Official Artist Channel merges the artist’s existing owned and operated, Topic, and artist-nameVEVO YouTube channels into a single channel destination with an upgraded layout, using the artist’s owned… Read more »
In February 2016, YouTube acquired BandPage, a service that more than 500,000 musicians were using at the time to control how their profiles displayed on different music services like Shazam, Vevo, Napster and Deezer. BandPage provided a central space where bios and photos could be saved and updated across these platforms. Since this acquisition, YouTube has been… Read more »
