If you haven’t already read our previous Performance Rights blog post, Don’t Get it Twisted: Musical Composition vs Sound Recording, please take a moment to do so now to better understand the foundation of performance rights.
Vitamin OAC: Tips and Best Practices for Optimizing Your Official Artist Channel
Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, Vevo channels and artist topic channels) merged into a single one-stop-shop for an artist’s music, it is… Read more »
YouTube Expands Music Credits
YouTube has taken a big step forward in pursuit of greater visibility in regards to surfacing and crediting artists and publishers featured in videos uploaded to the platform. Just this past May, they’ve added a section in the video description, populated with information meant to benefit both the viewer and artist alike.
Metadata: A Race Record Labels Can Win
The music industry’s supply chain is a relay race that passes information from stakeholder to stakeholder, with the goal of getting musical product from creator to fan while also assuring appropriate parties have been compensated. Exchanging the baton into the right hands efficiently is key. Relays are won in the exchange zone, where the hand-off… Read more »
New Year, New You-Tube: Establish a Process for Updates & Optimizations
Well, 2016 has come and gone (thankfully) and as we kick off 2017, there’s no better time to conduct a quick health check on your YouTube channel to start the year off on the right foot. Whether you’ve had a channel for years and already have a regular process in place for updates and optimizations,… Read more »