5 Artists You Should Know: Turkey
Turkey’s musical heritage is a rich blend of cultural influences, reflecting its unique position between Europe and Asia. Traditional music from Turkey incorporates elements from regions such as the Middle East, the Mediterranean and Central Asia. In moder...
Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)
Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...
What The #&@$ Do You Do, Prahlad?!
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...
5 Artists You Should Know: Vietnam
Vietnam's music scene is a dynamic fusion of traditional roots and modern influences. Traditional genres like folk and chamber music coexist with contemporary styles such as Hip-Hop, V-pop and indie experimentation. Social media platforms play a crucial ro...
Advertising 101: The Marketing Funnel
If you’re looking to run an advertising campaign but not sure what your main objective(s) should be, let’s first talk about The Marketing Funnel. What is the Marketing Funnel? The purpose of the Marketing Funnel is to easily categoriz...
Italian Artist Sethu Centers Mental Health On Debut Album ‘tutti i colori del buio’ (all the colo...
Italian artist Sethu has released his long-awaited debut album tutti i colori del buio via Carosello Records. Many came to know Sethu through the 2023 Sanremo Festival, the Italian national final for the Eurovision Song Contest. The Sanremo Festival catapu...