Posts Tagged: marketing

Facebook Embraces The Music Community


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With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen userbase has fallen 21%, while the number of Americans 65+ on the platform… Read more »

YouTube Stories: Engage With Fans Between Uploads


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An exciting new addition to the YouTube ecosystem is YouTube Stories. YouTube Stories allow creators to share and connect with their audiences on-the-go. Sharing many of the same characteristics as other big social platforms like Snapchat and Instagram, YouTube Stories allows creators to get super interactive with their fans, with features such as stickers, filters,… Read more »

Putting Your Best Tweets Forward in 2019


There can be a lot of noise on Twitter, which is why you need to know how to stand out and get your voice (or instruments) heard! The past couple of years have been transformative for Twitter. While bot surges and new data privacy laws have potentially caused a decline in monthly usage in 2018, Twitter can still boast 326 million… Read more »

The Orchard Earns 3 Spots on the Music Week Awards Shortlist


The esteemed UK music industry publication, Music Week shared their list of nominees for the 2019 Music Week Awards, taking place May 9 at Battersea Evolution in London. A special event honoring those businesses dedicated to music, nominees include record labels, PR and law firms, radio, live, and everything in between. We are proud to share the… Read more »