
Case Study: HURTS “Faith”
Goals London-based English musical duo HURTS released their fifth studio album Faith on September 4, 2020. The overall goal of the campaign was to heighten the awareness around the release of the new album, expand the band’s social presence, and strengt...

Ten Minutes With First Access Entertainment
As a home to acts such as Kara Marni, RESPONS, and BEXEY, First Access Entertainment is groundbreaking when it comes to their ability to produce raw talent. Even being a home for supermodel Winnie Harlow, First Access's reach along with their ability t...

Facebook And Instagram Roll Out New Features That Bring People Closer Together
Facebook started as a means to bring people together from afar. Uniting high school graduates 10 years later, keeping families in touch even if their miles apart, and now with life on pause and tucked indoors, Facebook is quickly rolling out features to, y...

Instagram 2020 Best Practices
Instagram now has over 1 Billion monthly active users with 500 million daily Instagram Story users per day, making it the second most used traditional social platform after Facebook. With an ever-growing user base, Instagram keeps expanding what they offer...

IG, You G, We All G on IGTV!
With the introduction of IGTV, now is the time to be a first mover and make a splash! Before taking the plunge, let’s talk about what we know, and what we’re already seeing on IGTV. IGTV is the newest addition to the Instagram brand, bringing long-form v...