Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)
Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...
4 Steps To Apply For Recording Academy Membership
Are you interested in the GRAMMY Awards? Do you have a network of music industry peers or are you interested in developing your network? If you’re reading this, chances are you work in the music industry and should apply to be a Recording Academy Member if...
66th Annual GRAMMY® Winners Revealed
The Recording Academy has revealed the 66th Annual GRAMMY® winners! The awards took place on February 4th, 2024 at Crypto.com Arena in Los Angeles, CA. Congratulations to The Orchard’s labels and partners on 11 wins! Mexican artist Peso Pluma (Double P ...
For Your GRAMMY® Consideration
The Orchard is home to a number of incredibly talented artists and labels, many of whom submit each year to be considered for a GRAMMY® Award. Music's Biggest Night, hosted by The Recording Academy will take place on February 5, 2023. However, the process...
Recording Academy Takes Vegas For 64th Annual GRAMMY Awards
Music’s Biggest Night made its Las Vegas debut on Sunday, as the 64th Annual GRAMMY Awards returned to the stage with a live audience. The ceremony featured show-stopping performances from our distributed artists, graceful presentations from familiar faces...
Ten Minutes With Mark Lettieri
A guitarist, four-time GRAMMY winner, band member, family man, songwriter and soloist, Mark Lettieri is in it for the magic of creation. As a member of the jazz/world ensemble Snarky Puppy, as well as the Fearless Flyers, Lettieri gets to collaborate with ...