For Your GRAMMY® Consideration 2024
The race to the 67th Annual GRAMMY® Awards is on! The Orchard’s talented distributed artists and labels are in the mix, vying for the biggest honor in music. Mark your calendars—Music’s Biggest Night will take place at the Crypto.com Arena in Los Angeles, ...
Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)
Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...
A 2021 GRAMMY® Guide to ‘For Your Consideration’ Marketing
GRAMMY® season is among us. The first round of voting for the 64th annual GRAMMY nominations closes on Friday, November 5. For Your Consideration (FYC) marketing is common practice for showcasing your eligible work to be, well, considered for a GRAMMY nomi...