Do’s & Don’t’s Of GRAMMY® FYC Marketing (For Your Consideration)
Breaking through the noise is one of the trickiest parts of music marketing and advertising. As the GRAMMY voting season is underway, For Your Consideration (FYC) advertising can help raise awareness of your artist in the music community, and in pa...
For Your GRAMMY® Consideration
The Orchard is home to a number of incredibly talented artists and labels, many of whom submit each year to be considered for a GRAMMY® Award. Music's Biggest Night, hosted by The Recording Academy will take place on February 5, 2023. However, the process...
A 2021 GRAMMY® Guide to ‘For Your Consideration’ Marketing
GRAMMY® season is among us. The first round of voting for the 64th annual GRAMMY nominations closes on Friday, November 5. For Your Consideration (FYC) marketing is common practice for showcasing your eligible work to be, well, considered for a GRAMMY nomi...