Unlocking Advertising Success with Contextual Targeting
On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...
Use The Orchard’s Insights Application For Your Next Release Strategy
Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...
All Together Now: YouTube’s Artist Analytics Tool, with Music in Mind
With its global audience and billion-plus reach, there’s no question as to why YouTube is the spot for artists to grow their fanbase and community. Exposing your music and brand to that breadth of an audience can help diffuse your art to cities, countries,...