Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
What The #&@$ Do You Do, Jasmine?!
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchardites from all over the world to learn more about their role at The Or...
Adapting College Marketing Efforts During COVID-19
The Orchard’s College Marketing Reps (CMRs) ongoing primary goal is to create awareness of The Orchard’s distributed artists and labels by building relationships with their audiences and producing unique creative content. College marketing consists of 15 r...
Engaging Fans Through Impactful Artist and Brand Partnerships
For years there has been a need for impactful music collaborations and brand partnerships. When artists and brands collaborate, it brings another opportunity for fans to engage with music they love. At The Orchard, our Brand Partnerships team works closely...
The Orchard Presents A 3-Day Student Series
The Orchard presents a free 3-day virtual student series for any student or recent grad who wants to take their music business career to the next level. More specifically, the educational program will display an inside look at how a global music distributi...
The Orchard’s College Marketing Class of 2020
The Orchard’s College Marketing Program is one that shapes young college students into the future leaders of the everlasting music industry. With their help we are able to both physically and digitally reach the largest age group that encompasses today’s m...