Advertising 101: The Marketing Funnel
If you’re looking to run an advertising campaign but not sure what your main objective(s) should be, let’s first talk about The Marketing Funnel. What is the Marketing Funnel? The purpose of the Marketing Funnel is to easily categoriz...
2024 YouTube Best Practices
YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully. Channel Featur...
Snapchat Best Practices 2024
Snapchat is so much more than a simple picture-sharing app for mobile-obsessed teens. It also provides an excellent platform for brands to reach a younger audience and foster a close-knit community. And, with more than 616 million users, there’s plenty of ...
Instagram 2023 – What’s New?
Instagram now has over 2 billion monthly active users with 1.3 billion daily Instagram users per day, making it the most downloaded social platform, with TikTok coming in close in 2nd place. With an ever-growing user base, Instagram continues to expand the...
Optimize Your YouTube Channel For 2023: Best Practices
A social network, a video platform, a marketing engine, a search engine. A connector, an informer, an entertainer, an inspirer. With over one billion users (aka almost one-third of the internet) and over one billion hours watched daily, YouTube is a must f...
How To Integrate Your Music Into The Facebook Platform
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. That’s an increase of 12% year-over-year from September 2019. Facebook reaches 59% of the world’s social networking populatio...