The State of Advertising
Consumption Trends Knowing your target audience, how to communicate with them, and where to communicate with them is crucial when it comes to advertising and marketing. As of January 2022, it was reported that the average person spends about 6 hours and...
What The #&@$ Do You Do, Sandivel?
With offices and employees spread across the globe, sometimes it takes time to get to know everyone. In our series ‘What The #&@$ Do You Do?!’ (WTFDYD), The Orchard highlights Orchadites from all over the world to learn more about their role at The Orc...
Think Outside The Feed: DMs & Augmented Reality
With attention spans at an all-time low and multi-tasking at an all-time high, how can we compel fans to give us their full attention and really give a new release a chance? This is a question our Interactive Marketing & Audience Development team is con...