With over 850 million monthly active users, Snapchat continues to redefine how creators, artists, and brands connect with their audiences, and how individuals communicate with one another. From daily Stories to AR Lenses and AI, Snapchat continues to update its offerings for creative, authentic, and unique experiences.
Are you ready to level up your Snapchat strategy? Dive into our 2025 best practices to make the most of every snap!
Snapchat 2025 Updates
Here are a few of the new updates that Snapchat has brought to the app:
AI Lenses & Tools
While the platform had already begun implementation of AI through its My AI chatbot last year, Snapchat’s latest innovation brings Generative AI-powered lenses and tools to the forefront. These tools allow users to make it easier to create, edit, and enhance their Snaps. Some of these new features include:
- Memories and AI: Snapchat now generates full-screen views of memories, developing video playbacks and collages. For Snapchat+ subscribers, AI can write out captions and apply lenses, creating new content out of the memories that were already taken.
- My AI Updates: My AI can now conduct more complex problem-solving tasks, such as translating menus in different languages, helping identify plants, interpreting traffic signs, and much more
New Communication Features
Additionally, some of these new tools help streamline communication and user experiences including:
- Improved Video Calls: Snapchat now enhances HD video calls, making them clearer and crisper
- Time Zone: Snapchat will now show local time zones in the chat, making it easier for users to communicate across the globe
- Snapchat Mail: Leave your friends a Snap if they do not answer your video call
Longer Stories: Capturing More Moments
Snapchat users are now able to create longer videos (up to three minutes) and upload longer videos (up to five minutes), which can be shared on chats, stories, and highlights. This reflects a larger trend that was seen on many social media platforms, pushing for longer-form content.
Grow Your Community As a Creator
Snapchat has released a simplified profile design, allowing creators to quickly and seamlessly switch between their personal profiles, which only friends can see, and their public accounts.
- Greater customizability can also be found for creators through the option of pinning selected content on their profiles, allowing them to share a snapshot of the type of content that they share.
Templates: Easing Video Creation
Creating content has never been easier with Snapchat’s new Templates. Now, Memories from Snapchat can be quickly polished into music-backed videos with little effort, allowing for fun and creative ways to change your old Snaps into new experiences. As with any Snaps, these can be shared in chats, stories, and also highlights!
Bitmoji Gets Even Better
Bitmoji has become a key feature of Snapchat, acting as a virtual representation of oneself. This year, Snapchat has had several updates including:
- Bitmoji Friends: Your Bitmoji can now pose with your friend’s avatars in Friendship Profiles
- Bitmoji Pets: By uploading a photo of your pet through Snap Map, Snapchat’s AI will generate a unique avatar that stays with you on the Map, bringing your furry friend into the Snapchat world
- Bitmoji Accessories: Snapchat has now launched different customizable options for digital avatars, introducing Brand Partnerships with companies including Crocs, Prada, and Miu Miu
Best practices are a solid starting point for any artist looking to grow their audience and up their Snapchat game. For more in-depth tips on using Snapchat to boost your brand, check out our 2025 best practices here!
