Case Studies
10.29.2020
Case Study: Joyner Lucas ‘ADHD’
Goals Two-time GRAMMY nominated rapper Joyner Lucas’ ADHD debut album campaign started on October 19, 2018 with the release of “Devil’s Work” culminating the full length album ADHD on March 26, 2020. From the positioning of the songs, skits, lyrical con...
Featured Post
4.12.2016
Streaming: All In One, The New Norm?
No doubt we’ve all written and read countless articles about streaming. There will always be those who declare it to be the shotgun-wielding saviour of the music industry, single-handedly delivering us to greener pastures and fatter pockets, and those who d...