Whether you’re just starting out or already making waves, Apple Music for Artists is a must-have platform to help build your fanbase, understand your audience, and amplify your reach.
The Orchard offers our distributed partners a holistic view of their business across all DSPs with our Insights application. But to dive even deeper into Apple Music specifically, discover key Apple music highlights below to help you unlock its full potential and elevate your music career.
Why Apple Music for Artists Matters:
Apple Music for Artists empowers artists and their teams with powerful tools and insights to connect with fans across the globe. From tracking performance on Apple Music and Shazam to creating custom promotional assets and publishing Set List playlists, there’s more to explore than ever before.
How to claim your artist profile:
- Visit artists.apple.com
- Sign in with your Apple ID, search for your artist name, and verify your profile using one of your releases.
- Note:
- Access to Apple Music for Artists is limited to artists and their management team. Unfortunately, label employees or other roles can not claim an artist profile. However, once the artist and their team gains access, they can add anyone they would like.
- To ensure a smooth setup, please make sure the email used to request access is linked to an active Apple ID.
- Once approved, you’ll gain access to your artist dashboard.
- Note:
Set List Playlists
Give fans a sneak peek of your live show or let them relive the magic after the tour wraps. With Apple Music for Artists, artists can:
- Create custom Set List playlists on the web
- Publish them directly to Apple Music
- Share the vibe of your live performance with fans everywhere
Analytics
Apple Music for Artists offers deep insights into your music’s performance. For a more holistic view of your business across all DSPs, dive into The Orchard Insights.
- Plays & Listeners: See how many people are streaming your music with trends over time as well as real time Listening Now data
- Demographics: Understand your audience by age, gender, and location
- Radio Spins: Discover and monitor which ratio stations are playing your music
- Shazam Data: Track how often your songs are identified by listeners
- Purchases: Purchases are recorded when a customer buys your song from the iTunes store
Promote
Shareable assets in the Promote section of Apple Music for Artists are supported in seven languages, making it easier to connect with fans in their native language. Use Promote, available on both web and iOS, to:
- Spread the word about new releases
- Celebrate milestones like top Shazam counts
- Share personalized assets across social media
Favoriting
Encourage fans to favorite your artist page by tapping the star icon in Apple Music. Favoriting helps:
- Trigger a new release push notification that fans receive on their locked screen
- Surface your new music in their New Release recommendations in Apple Music
Use the Add to Favorites asset in Promote along with a clear call to action to help spread the word about the importance of favoriting your artist page on socials.
Apple Music for Artists is more than a dashboard, it’s a powerful career development platform! It helps you shape your brand, connect meaningfully with fans, and make smarter, data-informed decisions in today’s streaming-first music landscape. With the new features launching soon, now is the time to get comfortable with the tools already available. Artists who are actively using the platform today will be best positioned to take full advantage of what’s coming next. Start exploring now to stay ahead of the curve and maximize your momentum.
