The Orchard Miami is thrilled to announce its partnership with Young Musicians Unite (YMU), a local Miami non-profit dedicated to providing free music education to students of all backgrounds. Committed to the belief that every child deserves access to music education, regardless of socio-economic status, YMU collaborates with schools to offer enriching musical experiences that inspire personal development, foster community, and prepare future leaders.
Inspired by The Orchard’s social impact initiatives, the Miami team initiated contact with YMU, which led to them becoming one of The Orchard’s Social Justice Fund partners this year. The Orchard is proud to support YMU’s expansion in Little River and Brownsville, a few blocks away from our Orchard Miami office.
As part of our commitment to empowering the next generation, 11 YMU students participated in our tailored Music Distribution Masterclass. This comprehensive program, consisting of four sessions, covered Label Management, Digital Marketing, Retail, Publishing, and Business Development, presented by our Orchard team. In the final session, students applied their newfound knowledge to create and present a marketing plan for a song of their choice, integrating elements from all areas covered.
The Masterclass received rave reviews from the students. One participant shared, ‘It was very inclusive and felt very welcoming. The advice was also very helpful and, honestly, very inspiring.’
The insights that resonated most with the students were strategies for creatively marketing their music and guidance on maintaining authenticity while managing their online persona.
Looking ahead, The Orchard is excited about the prospect of more masterclasses with new YMU students, continuing our commitment to fostering a passion for music and impacting our local community.
