Tag Archives: best practices

Structure Your Campaign With Our 2019 YouTube Best Practices

Thanks to The Buggles, we’re all well aware that “Video Killed the Radio Star,” but video is more important than ever now that YouTube has taken music to another level. With over one billion users (aka almost one-third of the internet) and over one billion...

Vitamin OAC: Tips and Best Practices for Optimizing Your Official Artist Channel

Since YouTube introduced its Official Artist Channel (OAC) program, several of the traditional ways in which music was distributed and consumed on the platform have changed. With the primary sources for music content (owned & operated artist channels, ...

Facebook Embraces The Music Community

With 2.23 billion monthly active users, Facebook should be treated as a key platform for social media campaigns in 2019. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen...

Keep It Interesting: Marketing With Instagram In 2019

As marketers in the age of social media you often have to ask, “am I using Instagram to its best abilities?” With frequent changes, are there new tools you could have overlooked? With upwards of 1 billion monthly users on the third most popular ...

Putting Your Best Tweets Forward in 2019

There can be a lot of noise on Twitter, which is why you need to know how to stand out and get your voice (or instruments) heard! The past couple of years have been transformative for Twitter. While bot surges and new data privacy laws have potentially c...

Alexa Spreads The Word With New Release Notifications

There's no doubt, voice activated smart speakers have become a major influence within the music consumption ecosystem. According to a recent study by AudienceNet, these smart speakers are the driving force behind many listener habits including overall servi...