Case Study: Eric Nam ‘There and Back Again’
Goals Korean-American singer-songwriter Eric Nam released his album There and Back Again on January 7, 2022. The goal of the campaign was to increase awareness of the album release, grow the artist’s social media presence, and strengthen the artist’s ex...
The State of Advertising
Consumption Trends Knowing your target audience, how to communicate with them, and where to communicate with them is crucial when it comes to advertising and marketing. As of January 2022, it was reported that the average person spends about 6 hours and...
Advertising Case Study: Big Time Rush meets TikTok’s Super Like feature
Goals: Nickelodeon’s 2000s sweethearts Big Time Rush (BTR) are back together and starting a new chapter of their music with their recent single “Not Giving You Up.” After an 8-year hiatus, their reunion was the talk of the town for former super fans, op...
Advertising 101: Dark Posts vs. Boosted Posts
Dark Posts vs. Boosted Posts on Facebook Not sure about the difference between dark posts and boosted posts? Curious about which one might be more effective? Is there a cut-and-dry answer to that question? It’s important to understand the differences as...
The Orchard Launches A New Ad Sales Division
Today The Orchard announced our new Ad Sales division, which works to connect brands and advertisers to larger audiences by utilizing our extensive YouTube Multi-Channel Network. Additionally, applicable artists and labels will benefit with an added revenu...
Cast Your Votes for 2022 SXSW PanelPicker
The proposals are in and now is the time to submit your votes for the programming YOU want to see at SXSW 2022! To vote, sign in to your PanelPicker account, or create one for free here, use the search bar on the left side of the page to discover panel pro...