The Orchard has made analytics more accessible than ever with our mobile app: OrchardGo! Yes that’s right, the top line streaming data that our labels crave can be found just a click away.
For recent updates to the OrchardGo app including artist socials insights see “OrchardGo Adds New Social Features To Empower Artists.”
What Is OrchardGo?!
OrchardGo is an app created by The Orchard for our distributed artists and labels to help access their streaming information from their mobile device. Available on both iOS and Android, follow the trajectory of each release, see when your track is added to a new playlist, how your release is performing week over week and more.
Who Can Access?
If you currently have access to The Orchard Workstation you can use that same login to access OrchardGo. Data will be visible to any user with analytics access enabled. Download the app, log in, and see your results.
If you’re an artist, connect with your label or project manager to discuss access. Once they’ve forwarded your request, you will receive an email to sign up. Follow those instructions on your desktop to log in and set up two-factor authentication.
What Can I Learn?
OrchardGo reports a cohesive summary of your streaming data.
When opening the app, users are met with Top Tracks based upon streaming results across the past 7 days. The count and week over week change are displayed for each track.
Select a Track to see All Time Streams, Streaming Trends, a breakdown by services, Playlists, Source of Streams (Passive Active and Listener’s Collection) and Top Markets.
Toggle to Recent Playlists for a list of those which your content has been added to, with the most recent placements on top.
Use the Filters option on the Recent Playlist tab to narrow down your list to those that you’d like to focus on.
Select a Playlist to see when your track was added, the track position, total streams resulting from the playlist and total playlist followers.
If you’ve released a new product in the past week you can access that quickly as well under the Recent Products tab. Click the album to see full album streams, details for each track and swipe the album cover to the left to quickly access metadata like artist, UPC and release date.
How Can I Use This Information?
Understanding your performance, where your music is doing well and where you can grow is essential to supporting any release. Use positive trends as a signifier to expand upon your strategy and negative trends to reposition. See what playlists or countries your track is resonating and expand upon those results in your marketing and advertising strategy.
For any other questions regarding OrchardGo, please contact your label manager.