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2024 TikTok Best Practices

TikTok has taken the world by storm, especially within the Music Industry. With over 1.1 billion active users, and being available in 160 countries, TikTok offers a vast audience for artists to reach.According to this year’s Music Impact Report, TikTok use...

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2024 YouTube Best Practices

YouTube is essential to the ever evolving digital music landscape. And the Orchard is happy to provide our 2024 YouTube Best Practices, where you can learn about new features, branding tips, and how to reach your goals successfully.  Channel Featur...

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2024 Facebook Best Practices

Although it’s a new year, Facebook still remains the most popular online social network in the world, with 3.07 billion monthly active users as of the end of 2023. By rolling out features like Following and Favorites feeds and revamping tools like Stories ...

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Snapchat Best Practices 2024

Snapchat is so much more than a simple picture-sharing app for mobile-obsessed teens. It also provides an excellent platform for brands to reach a younger audience and foster a close-knit community. And, with more than 616 million users, there’s plenty of ...

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Mastering X (the platform FKA Twitter) in 2024

Still saying Twitter?  We won't judge, but it might be time for a refresher on the social platform now known as X. From completely changing up the legacy blue checkmark to increasing the length of tweets 35x, the social platform we’ve known for nea...

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Instagram 2024 – What’s New?! 

Instagram has over 2 billion monthly active users and is the world’s third most used app, behind Facebook and TikTok. With its ever-growing user base, Instagram keeps expanding what they offer and last year wasn’t any different! It started as an app for po...