Apple Music for Artists: Essential Features You Should Be Using
Whether you're just starting out or already making waves, Apple Music for Artists is a must-have platform to help build your fanbase, understand your audience, and amplify your reach. The Orchard offers our distributed partners a holistic view of ...
Lock It Up! A Guide to Protecting Your Content
Content theft has become more and more common in today’s promotional structure. Whilst providing quality marketing for an upcoming release is something many look forward to, spoilers are in fact not. Here are some ways to preserve your privacy and maintain...
2025 Global Music Industry Conferences & Events
Mark your calendars with the dates and industry conferences below to connect with music professionals in 2025. January 2025 Jan. 7-10 – CES 2025 (Las Vegas) Jan. 8-12 – The BPM Festival (Costa Rica) Jan. 9 – Trust & Safety in Music Sympos...
5 Creative Music Marketing Awards
Beyond the major music award shows, many global organizations honor the creative efforts behind marketing and promoting music releases. These creative marketing awards recognize elements such as marketing campaigns, advertisements, interactive websites, fi...
What Is (and What isn’t) Acceptable On Fingerprinting Platforms
About Fingerprinting You might already be aware of how fingerprinting works: platforms like YouTube, TikTok, Meta, and SoundCloud have tools that scan user uploads (aka user-generated content, or UGC) looking for instances of audio or audiovisual conten...
Unlocking Advertising Success with Contextual Targeting
On the heels of updated privacy laws and data restrictions, advertisers are faced with significant challenges in targeting their audiences. Recently, META introduced new products that enable users to opt out of data tracking for personalized ads, while...